A modern Persian apothecary
Rooted in generations.
Five hero formulations. Two to five botanical ingredients. The quiet honesty of an old apothecary, composed for modern skin.
The collection
We launched ATAEI with five hero formulations — one for each landscape of skin. The simplicity is the luxury.
A small philosophy
Modern skincare has grown crowded, chemical, impossible to read. We return to the apothecary — to flowers, herbs, waters and oils that need no translation.
Each ATAEI formulation is composed of two to five botanical ingredients. Quietly chosen. Honestly named.
In detail
N°01 — Oily Skin
For balance & breathability.
A breathable mist of distilled Persian mint and cucumber that quiets shine and restores equilibrium — without ever stripping the skin.
Composed of
Persian Mint Water — Cucumber — Aloe Vera — Sea Salt
N°02 — Dry Skin
Deep floral hydration.
A nourishing veil of damask rose and jasmine to quiet tightness and return the softest warmth to dry skin.
Composed of
Damask Rose Water — Jasmine — Botanical Oils — Aloe Vera
N°03 — Combination Skin
A quiet equilibrium.
An adaptive essence that listens — softening the cheek, calming the t-zone. Composed of olive leaf and adaptive florals.
Composed of
Olive Leaf — Rose Water — Cucumber
N°04 — Blemishes
Gentle healing.
A focused, honest treatment of jasmine water and sea salt to soothe inflammation. Never harsh. Always quiet.
Composed of
Jasmine Water — Sea Salt — Olive Leaf — Aloe Vera
N°05 — Fine Lines
Long-term wellness.
An overnight ritual of hand-picked saffron and jasmine — a slow, prevention-led oil that restores warmth through the night.
Composed of
Persian Saffron — Jasmine Oil — Rose
Passed through generations
For generations, the old herbal traditions of Iran were kept alive in quiet rooms of flowers, waters and oils prepared by hand. That practice traveled across borders and decades — never dimming, only waiting.
ATAEI is the modern reinterpretation of that practice — slower, simpler, and composed for the skin you live in today.
Sunrise
A three-step morning of mint water, floral mist and balancing lotion.
Read the ritual
Sundown
A slow evening practice: warm cloth, saffron oil, jasmine close.
Read the ritual@ataei.house
Botanical moments, founder notes and the quiet rituals of a modern Persian apothecary.
